Uncover the truth with video surveys

You can get the full picture with Plotto, the online video research solution

with survey and storytelling tools




Uncover the truth with video surveys

You can get the full picture with Plotto, the online video research solution

with survey and storytelling tools


Plotto is the one stop shop for creating, collecting, analysing and editing video survey responses.

With Plotto, your respondents can tell their story in their own words via a self-recorded testimonial video; face-to-face, close-up, authentic and truthful.

You get the whole story with all the subtleties; communicated in their own words in their own way. You understand their smiles, their hesitations, their unhappiness. You can uncover the truth.

And colleagues and clients needn't take your word for it - they’ll be able to see it for themselves in the videos.

Using videos in our surveys means that we get to hear directly from our readers. It allows us to gather additional insights from their tone of voice and body language that are usually lost in responses to open ended, written survey questions. Having video output also makes our research debriefs richer and more impactful
Alys Cooke, Bauer Media
“Plotto has made it much more straightforward to gather and analyse video responses from our panel participants and has opened up new opportunities for ad testing”
Nathan Pereira, Norstat


Gather greater insights and tell a better story

  • Easy for participants – No need to download anything as Plotto is totally browser-based and works across mobile, tablet and desktop
  • Advanced analytics – Enhance understanding of what is said with how it is said. Tools include transcription, keyword trend analysis, sentiment analysis, facial emotion analysis and graphical data filter tools
  • Shareable & ownable Easily create showreels to share the stories and all content is yours to own
  • Video brings stories to life – Because of new technologies and consumer behaviours it has become the insight and storytelling tool everyone expects


The innovative new research tool


The innovative new research tool

Plotto is the most comprehensive and flexible video research tool

Plotto is the only tool on the market that combines simple video capture, online survey software, cognitive analysis and showreel generation in a self-service, intuitive open-platform.

Whether your research participants are completing an online survey or recording themselves doing a household task, the video capture will be seamlessly delivered and enhance the experience by adding interaction and making it easy to respond naturally on any device.

And it is easy for you too:

  • Simple drag-and-drop interface makes video survey creation a doddle
  • Interactive analytics tools get you straight to the core insights however big the sample
  • Simple showreel creation means you can bring your graphs and bullet points to life with video testimonials
  • You can export all data and video content

And as the most flexible tool, Plotto is equally good for a standalone online survey as it is to replace free text in third-party survey software.


Plotto enhances many types of research

  • Product feedback and sampling
  • Video 'free text' in online research surveys
  • Ethnographic research and video diaries
  • Creative testing pre & post campaign
  • Vox pops
  • Video testimonials
  • Surveys and content for pitches or PR
  • Insight generation
  • Customer satisfaction
  • Employee engagement & client feedback
  • Focus group homework or pre-screening

Your bespoke video survey toolkit

  • Online survey software with video capture, analysis and showreel creation all in one place
  • Incorporates the latest video analysis tools: transcription, keyword trend analysis, sentiment analysis and facial emotion analysis
  • Self-service platform enabling you to launch surveys in minutes
  • Create standalone surveys or embed video questions and testimonial video capture in your existing online survey
  • Easily create and edit showreels with no specialist skills or tools



Video and survey creation all in one place


Set-up your video survey using the simple drag-and-drop survey wizard, choosing from all major question types. Invite people to participate through our video mail tool, web link generator or by embedding the widget in your own pages.


Easily write and configure new surveys in minutes.

Self-service platform gives you total control.

Flexibility to manage full survey with Plotto or integrate video insight capture elsewhere.


It is easy for respondents to take part through their browser or mobile


They simply record a video response and answer the survey - all within the browser.

The functionality also works for mobile research, making it easy to capture either ‘selfie’ videos or switching the camera around to take in the participant’s surroundings.


The process is easy - no arduous registration, no special tech and nothing to download.

As people increasingly access the internet on smartphones and tablets, video communication becomes a more natural activity than typing long answers on a tiny touchscreen.


Video content is easily searched, filtered, categorised and customised


Search and filter videos on both what was said in the video and responses to the survey. Tools include keyword analysis, sentiment analysis, free text search and advanced data filters.

Also understand ‘how’ it was said with facial emotion analysis.


Video insight through a rich mix of comparable survey data and campaign data with quality video content.

You can quickly and easily get to the stories you want to hear - however many responses.

AI tools give greater depth and insight than the words would alone allowing you to uncover the hidden truths.


Let survey respondents speak for themselves in the boardroom


Simple editing tools to create shareable showreels and testimonial video to bring the story to life.

Open platform so all data and content is yours to download.


Quickly share video insight and showreels with colleagues and clients or publish testimonial videos online.

Explore data within Plotto or download to your existing tools.






You can be up and running on Plotto in minutes with the pricing plans below.

We also offer technical support for integrations and the development of bespoke solutions. Please contact the team to discuss. 



API and Widget

API and Widget

API and Widget

API and Widget

Flexible solution integrates with existing platforms

Plotto is the flexible solution that enables you to deliver video research your way.

The Plotto widget makes it straightforward to embed video survey responses into your existing survey software or online community.


But if greater integration is required, then the Plotto APIs are available to seamlessly incorporate our video capture, analysis and/or share functionalities directly into your existing platform, application or mobile app:

Capture – embed the state-of-the-art video capture functionality into your existing survey tool, online community, customer experience platform or testimonial software, with total control over the user experience and outcomes.

Analysis – manage the video content alongside your other data sources using the suite of manageable data assets Plotto extracts from footage, and access this rich insight alongside your other data sources.

Share – create and download showreels based on your analysis of all data sources.

We offer a full integration service if required and, in addition, different cloud deployments are available on bespoke solutions.







Plotto is the internet’s next generation storytelling platform

Our ambition is for Plotto to be the standard user-generated platform for personal and community video contributions and niche-content harvesting and refining. Our vision is to bring together new media and storytelling; oriented towards privacy and qualitative content relevance, big-data-ready processing and innovative content filtering to deliver unique insight.

On this platform we are creating several applications for niche channels and the mainstream market. Our future ambition is focused on enhancing the current basic media harvesting features of the platform with innovative data visualisation and the first patentable Plotto algorithms.

Check out our blog for the latest video, research and Plotto news.

If you think Plotto may be able to help you or are interested in finding out more please get in touch.

The Plotto Team

Sophie. Plotto. The online video research solution with survey and storytelling tools

Sophie +

Product & UK Country Manager

Sophie is responsible for developing Plotto as a market research tool and leads the business in the UK. She has a background in digital and innovation and brings insight from all perspectives: agency, client and media.

Liviu. Plotto. The online video research solution with survey and storytelling tools

Liviu +

Co-founder & Media Projects

Co-founder of the company, Liviu is researching Plotto as a tool for personal & community media, oral history, self development and memory support. He has extensive experience in running newspapers, radio, press agencies, TV and Internet companies.

Remus. Plotto. The online video research solution with survey and storytelling tools

Remus +

Founder & CEO

Founder of the company, Remus is responsible for building the best team in order to reach the vision and achieve the company goals. He is involved in the platform development and oversees the business in the geographies and segments where Plotto is present. He has a background in software development, management and entrepreneurship.

Louise. Plotto. The online video research solution with survey and storytelling tools

Louise +

Social Media Manager

Louise is responsible for all the activity on the PlottoUK Twitter account. She is experienced in social media strategy and management as well as media planning and buying with previous clients including Toyota, Jaguar, TK Maxx and Vue Cinemas.

Stefan. Plotto. The online video research solution with survey and storytelling tools

Stefan +

Co-founder & Data scientist

Co-founder, Stefan brings to the table his experience in computation and data mining. With extensive experience in science and research, he is pivotal in defining the novel algorithms that make Plotto an enhanced media platform for collecting and analysing video footage with a qualitative and quantitative twist.

Florin. Plotto. The online video research solution with survey and storytelling tools

Florin +

Development lead

Florin is leading the development team and is responsible for delivering the software at the highest quality, scalability and reliability standards. He has a solid background in computer science, software architecture and the development of business critical software applications.

Alex. Plotto. The online video research solution with survey and storytelling tools

Alex +


As a web developer, Alex is writing software mostly on the front end side of the platform and he enjoys tweaking the interface. With a background in computer science, he has experience in developing complex and beautiful web applications.

Eugen. Plotto. The online video research solution with survey and storytelling tools

Eugen +


Eugen is deeply involved in writing software both on client and server side. He likes the challenges brought by the newest video technologies. His background is in computer science and he brings a long experience in web development and 3D graphics.

Miki. Plotto. The online video research solution with survey and storytelling tools

Miki +

Technical operations

Miklós is responsible for keeping the cloud infrastructure up and running and monitoring the server side operations. He has more than 15 years experience in software development, security and customer support, bringing strong knowledge of technical support processes and team coordination.

Ilinca. Plotto. The online video research solution with survey and storytelling tools

Ilinca +

Liaison Officer

Ilinca is responsible for securing working relationships between Plotto and academic departments across the globe. She is a visual artist and social researcher based in St Andrews, UK, with a background in film studies and social anthropology.

Octavian. Plotto. The online video research solution with survey and storytelling tools

Octavian +


Octavian has a passion for strategy and growing businesses, from Media and Mobile telephony start-ups to large Corporate organisations. He is supporting the Plotto team to reach their objectives and vision.