The face of market research has changed with the evolution of phones. Your research audience is at your fingertips, and your video survey is at theirs.
When you think of video surveys, you’d be forgiven for thinking the camera is always pointed at a human being. But our clients have found other innovative uses for the Plotto video platform: monitoring seed production, flower production and vineyards.
Case study looking at how an innovation consultancy focussed on helping clients do good used Plotto’s consumer research video platform to bring new ideas to life.
We had a look at podcasts a couple of years ago on this blog and, with time at a premium for all of us these days, we thought it would be worth having another look at what’s out there to keep you informed and entertained on your commute, in your lunch hour or while you’re doing the housework.