Fake news might be a relatively recent phenomenon, but whether to believe what we hear is something that market researchers have been grappling with for a long time.
If you conduct video surveys that involve research with EU citizens, the new General Data Protection Regulation (GDPR) is something you will need to have a grasp of.
We explore how market research videos can add impact and insight to presentations and debriefs.
Not only are more people comfortable recording themselves on video, for some expressing themselves in this way is easier and a lot of fun. This is great news for market research.