The face of market research has changed with the evolution of phones. Your research audience is at your fingertips, and your video survey is at theirs.
When you think of video surveys, you’d be forgiven for thinking the camera is always pointed at a human being. But our clients have found other innovative uses for the Plotto video platform: monitoring seed production, flower production and vineyards.
Case study looking at how an innovation consultancy focussed on helping clients do good used Plotto’s consumer research video platform to bring new ideas to life.
We had a look at podcasts a couple of years ago on this blog and, with time at a premium for all of us these days, we thought it would be worth having another look at what’s out there to keep you informed and entertained on your commute, in your lunch hour or while you’re doing the housework.
A glimpse of what you can expect this year in the world of tech.
Happy Holidays! A round up of the hot topics in video surveys and video storytelling this year.
The abundance of online reviews can be confusing and can cloud rather than clarify judgement. There is always a part of us who wonders who the people are behind the views, and what axe they have to grind. This is where video testimonials come in. Here we look at some examples to show how they work in a number of powerful ways.
How should you use video footage to create stories that your audience will enjoy watching and remember in their work?
Here are the key things we think you should consider when putting together a video showreel.
We had a look at our tweets over the past few months and found there were four hot topics that really caught our audience’s imagination…
Fake news might be a relatively recent phenomenon, but whether to believe what we hear is something that market researchers have been grappling with for a long time.
If you conduct video surveys that involve research with EU citizens, the new General Data Protection Regulation (GDPR) is something you will need to have a grasp of.
We explore how market research videos can add impact and insight to presentations and debriefs.
Not only are more people comfortable recording themselves on video, for some expressing themselves in this way is easier and a lot of fun. This is great news for market research.
A trip to the movies - five occasions where non-verbal communication told us more than spoken words ever could.
Video is becoming integral to all aspects of our digital lives, with consumers and businesses increasing consuming and creating video content.
To help bring these trends to life we have created a shareable infographic rounding up the most impactful video stats from the web.
In this article, we've decided to take a closer look at reading and listening, comparing how easy and effective each of them is for digesting information.
An update on potential uses of emotion analytics that could be just around the corner...
Merry Christmas from Team Plotto
Video analysis technology often crops up in film; some uncannily prescient, others simply ridiculous. Here's a look at some of Team Plotto's favourite examples.
A look at the challenges and opportunities in understanding unstructured Big Data from video and images, and how we have been making this a reality at Plotto.