Happy Holidays! We hope it has been a successful year for you, and that we’ve provided some food for thought on video research. For our part we’ve enjoyed helping our clients get the most out of their video surveys and we’re looking forward to doing even more of that in 2019.
In case you’ve had one too many glasses of mulled wine and can’t remember what we talked about this year, here’s a quick refresher.
Emotions ran high, coming through as a strong theme in a few of our blog posts. We kicked off the year with a look at emotion recognition tech and how tools such as Plotto’s emotion analysis enable us to go beyond what people say. One of the advantages of seeing people’s gestures and facial expressions is that we can see how they really feel compared to what they say they feel (‘Why Video Boosts the Impact of Research Findings’; ‘Video-Based Research: No More Fake News?’) – which is why video has become so important in research, giving your audience a deeper appreciation of what makes their target market tick.
Video surveys’ value in delivering honesty was also examined. Video tears down the barrier of anonymity that non-visual communication can construct, meaning it is particularly powerful in consumer or employee testimonials. Survey respondents love using video for the same reason; it enables them to express more fully and truthfully what they think, giving longer explanations than they would if they wrote down their responses, as well as using props to demonstrate their points. Not to mention the convenience of doing it on their omnipresent smartphone.
If you were wondering how to use consumer videos in your research debriefs, we gave some top tips for creating compelling stories with them. The power of film in telling a story was also nicely demonstrated by movie moments where non-verbal communication said more than words.
And if you’re still not convinced about how powerful video is, our mind-blowing stats on video creation and consumption should leave you in no doubt: 500 million hours of video is watched on YouTube per day, and forecasts suggest that by 2021 82% of consumer traffic will be by video. The incredible onward march of video as a beloved form of communication continues.
We’ll leave you with a couple more examples of how engaging video is. We very much hope that your Christmas is less like the first and has all the joy of the second.
Merry Christmas and Happy New Year from all of us at Plotto!