The rumour mill is spinning out of control ahead of the upcoming Mobile World Congress (MWC) in Barcelona, held between 22nd and 25th of February 2016.
Everyone wants to know which brands will be launching new handsets and what new features are likely to be seen.
It is the world's largest event of its kind, a hybrid of trade exhibition and conference, always with many prominent executives in attendance and renowned for showcasing new tech. This year, among others, there will be keynote speeches from Facebook founder Mark Zuckerburg and Vodafone's chief executive, Vittorio Colao.
At Plotto, we're excited to see the new devices launched and specifically the new technology on its way for smartphone cameras.
Data is created and consumed at an unprecedented rate and today this is largely being done on personal devices. So, when you send out your online video survey, it is likely that the video testimonials you receive in response will have been recorded on a smartphone.
Video market research is an invaluable online survey tool. As our lives turn ever mobile, its important to be aware of new technology that’s hitting the market and how to use it to your advantage.
So, if you're curious about new technology likely to be launched at this year's MWC, we've ground down the rumour mill to bring you our favourites.
Samsung will release several devices at this year's Mobile World Conference. We expect the new Galaxy S7 and larger S7 Edge handsets to be on the cards, as well as the Galaxy 5 Note phablet.
Rumours abound the camera of the Galaxy S7 will be less powerful than the S6, with 12-megapixels against 16-megapixels respectively. But megapixels are not the last word in camera quality and as such Samsung are likely to upgrade other components of their camera system instead, producing a better image from a smaller sensor.
Virtual Reality has already been a focus for Samsung. As its VR currently involves slipping the phone into a headset and using it as both screen and processor, industry insiders are hoping a new headset will also be announced.
The flagship phone LG G5 will be announced at the MWC, as well as two new mid-range phones: The 'Xcam' and the 'Xscreen'.
The Xcam will feature dual cameras and the Xscreen dual screens. The rear-placed dual cameras will offer a markedly advanced photography experience. They could mean optical zoom will be available, allowing a greater depth of focus whilst maintaining detailed image quality, as well as faster focusing speeds. The dual screens of the Xscreen will include one 'always on' screen showing elements like battery life, time and signal.
It's said the LG G5 phone will include the features of both the Xcam and the Xscreen and will also be of a revolutionary modular design, with removable batteries and storage. But its unlikely the camera system itself will be upgraded as LG already uses optical stabilization and laser autofocus.
Meizu is a Chinese company renowned for making devices that look like iPhones. This year, we see the Pro 5 Ubuntu Edition continuing in the same vein, but while similar to the iPhone in look, its hardware will be much more robust.
It will have a huge 21-Megapixel rear camera, as well as a front-facing 5-megapixel camera, a 5.7-inch full-HD display and 4 GB of RAM.
Apple hold exclusive events and don't attend the MWC. But as one of the world's most popular smartphones, their tech will be at the forefront of burgeoning market research trends. Keeping on top of Apple's releases will be invaluable.
Industry rumours suggest the new iPhone will also support optical zoom, requiring two cameras like the LG G5.
Other rumours include removal of the headphone jack in favour of wireless headsets and as well as the new iPhone, Apple are said to be releasing a new iPhone C. It will be similar to the 5C in body, with a small 4 inch screen and only an 8-Megapixel camera, as well as plastic casing.
The Mobile World Congress is certainly going to be an exciting event for technology lovers. And it seems 2016 will be an exciting year for the development of smartphone cameras, changing the way we capture image and video.
We can't wait to see what this means for Plotto.